'Business has only two functions: marketing and innovation.' - Peter Drucker
As spring approaches, those of us in the real estate industry and gearing up for another busy, hectic selling season. The spring and summer months are the busiest time for real estate professionals. It is during the begninning of the year that most buyers and sellers are completing their own research to start their real estate journey. Regardless of industry, many businesses claim to be "different" and the difference in their model will lead to the results their customers are expecting. The same is true with real estate companies.
Most real estate companies are going to relay that their clients who list with them sell their homes faster and for the most profit. On the buyer side, these companies might say something like, "We will get you into your dream home for the lowest price." But, how are these companies claiming to do these things? What are they going to do that is different? Every agent is going to list the home in the MLS, take pictures, put a sign in the yard and hold an occasional open house. For buyers, the typical agent will print an MLS sheet, show homes and write an offer. At Tyre Realty Group, we do not boast about being different. After walking into our office or speaking to one of our agents, our customers can already sense the difference.
Renowned American business consultant Peter Drucker once said, "Business has only two functions: marketing and innovation." At TRG, we believe in these words and our business model reflects it. We believe our business should not tell you how we are different but should reflect our differences, especially in how we market and our attention to innovation.
Tyre Realty Group spend thousands each month on its marketing. Yes, you read that correctly, thousands are spent each month on marketing alone. Because our marketing budget is expansive, it allows our agents to provide better overall service to our clients. Not only will our sellers' homes be marketed in the MLS, but we also are major contributors to Zillow. No, we are not only putting the home online with Zillow, but we are Premier Agents for Zillow. By being Premier Agents for Zillow and allocating thousands to Zillow, our sellers are able to receive more inquiries from potential buyers. Our dedicated team of buyer's agents will receive the inquiries for our sellers and effectively work to sell the home. That is just one example of how our marketing strategy helps out clients. TRG employs an in-house marketing team to advertise homes across multiple platforms of social media. Since TRG is cognizant of the importance of marketing, having staff to market homes is just another unique difference we offer.
Lastly, as per Mr. Drucker, businesses also need to be innovative. Embracing creativity and innovation is one of the five core values that TRG embodies. We believe that the only way to keep our client's best interests is to continually improve. TRG strives to become better each day. Without innovation, how can we become better? To further exemplify this, TRG constantly looks at ways in improving the real estate experience. For instance, we have the best home hunter website in Eastern North Carolina that can send updated listings in real time to our customers. We also embrace technology and have the ability to work completely paperless with digital signature software. We are also one of the only offices to have a participating lender work in our office, making the purchasing process easier as well. Maybe most importantly, TRG works as a team. Most real estate firms have their agents work independently under their umbrella. At Tyre Realty Group, we work as specialists. We have specialists to help you sell, purchase, listing coordinating specialists, closing coordinating specialists and marketing specialists. If that is not enough, we even have a dedicated property manager who specializes in assisting renters and landlords.
Tyre Realty Group is not your "run of the mill" real estate company. We focus on providing factual based claims that are different from anything else you might have heard or seen. Most companies will post success pictures and claim that a picture is worth a thousand words. If a picture is worth a thousand words, then how much is a video worth? Check out our minute-long video that relays our message better than this blog can: https://www.youtube.com/watch?v=qRd2tQ2SJLA. If you have any real estate questions or needs, please feel free to visit us at https://www.tyrerealtygroup.com/ or give us a call at (252) 758-HOME .
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